6-month internship - CRM Marketing Project Manager

We are Histoire d'Or, market leader in jewelry and watchmaking in France.

Since 1986, our mission has been to make jewelry accessible to all.

Histoire d'Or is one of THOM's seven brand names.

THOM is above all :

Strong growth in Europe with a thousand stores in France, Italy, Benelux and Germany
620 million euros in sales
A large family of 5000 passionate employees
We're recruiting new talent to expand our team and continue to grow in France and internationally.

That's why we're looking for our next super intern in January!

Job description:

As a Relationship Marketing Project Manager, you will support the CRM Project Manager in the development of the Group's 3 brands (Histoire d'Or, Marc Orian, Trésor), particularly in the strategy and operational implementation of customer marketing actions (loyalty programs, emailings, mailings and SMS). At the end of this internship, you will have mastered the graphic charter and will have acquired a broad knowledge of project management and best practices in customer communication.

 And what about you? Your main tasks:

Ensure the creation of all relational marketing campaigns (email/SMS/mail): product briefs, creative briefs (editorial content writing), graphic follow-up with the creative agency, validation of proofs.
Setting up relational marketing campaigns in Selligent and Tiny Clues campaign management tools: HTML modification (links, text, images), workflow creation, creation of simple and complex targeting.
Analysis of campaign performance indicators (opening rates, click-through rates, reactivity rates, etc.): updating of reports, recommendations and optimization paths based on analyzed results.
Competitive intelligence: Benchmarking to highlight market best practices

Profile required:

Students from 4/5 years of higher education, at a business school or university, with a specialization in Marketing
Mastery of Pack Office is no secret to you
Notions of Photoshop and HTML are appreciated
You are rigorous, autonomous and a self-starter.
Your spelling is impeccable!
Your dynamic nature, interpersonal skills and curiosity will enable you to succeed in this position.
First experience in marketing and/or CRM is a plus!

Additional information:

Here's all the additional information you need to apply:

Type of contract: Internship (6 months from January 2024)

Location: Paris 8th arrondissement (near Gare Saint Lazare)
Telecommuting: Yes - 2 days a week
Ready to take on new challenges in a dynamic environment?

Come and write your own story with Europe's leading jeweller!

Beyond experience and qualifications, it's your personality that will make the difference, whatever your uniqueness, because Histoire d'Or values diversity in all its forms.